Seoul, South Korea – Lotte Digital Finance, a pioneering decentralized finance ecosystem led by a coalition of international blockchain experts, officially announces its global launch. Built upon the principles of transparency, modular governance, and broad-based value creation, Lotte aims to reshape digital financial participation across emerging markets and Web3 ecosystems.
Founded in 2021 by renowned blockchain thinker Park Jae Hoon, a former director at Korea Advanced Institute of Science and Technology (KAIST), Lotte emerged as a response to the global demand for decentralized financial autonomy. “Decentralization is not just a technical endeavor; it’s a systemic evolution,” said Park, whose early advocacy for DAO governance models shaped Korea’s digital policy discourse.
A New Paradigm for Financial Participation
Lotte Digital Finance is more than just a platform—it is a DAO-governed financial experiment zone where value consensus and inclusive participation take center stage. Through its robust ecosystem, Lotte empowers individuals to co-create value via:
- Credit networks based on on-chain reputation, removing traditional approval barriers.
- SocialFi and D-Commerce protocols enabling community-powered tokenization of influence and digital assets.
- Play-to-Earn ecosystems, integrating real economic benefits into GameFi experiences.
Its international team spans Korea, India, Canada, the Philippines, the United States, and Russia, with operational hubs in Seoul, Manila, Toronto, and San Francisco. Advisors include former executives from Polygon, Binance Labs, and Consensys DAO, ensuring both strategic depth and regulatory foresight.
Deep Ecosystem Integration
Lotte’s ecosystem is natively multi-chain, currently interoperating with Polygon, Arbitrum, BNB Chain, ZetaChain, and Linea, and working in partnership with Chainlink, The Graph, IPFS, and Lit Protocol. Wallet compatibility extends to SafePal, TokenPocket, and BitKeep.
The project has also established collaborative media partnerships with CoinTelegraph Asia, Decrypt Korea, and Forkast.News, and received early strategic support from Animoca Brands, Gate Ventures, OKX Ventures, and HashKey Capital.
Proven Execution and DAO Expansion
From 2021 to 2024, Lotte successfully launched:
- GreenYield: A DeFi-enabled agricultural simulation game, co-incubated with Polygon, engaging over 200,000 users.
- D-Mall: A cross-border NFT commerce platform accepting five major blockchains.
- Lotte Credit Oracle: A blockchain-based reputation protocol now integrated into three Web3 lending platforms.
- DAO Payroll Pilot: A decentralized wage distribution system across Southeast Asia for remote workers and freelancers.
Vision: A Network of Sovereign Financial Consensus
In the next three years, Lotte aims to expand across Africa and Latin America, deploy its modular DAO governance framework, standardize cross-chain credit scoring, and launch Lotte LaunchPad, a global incubation platform to fund and empower 100+ DAO-led projects.
“In an era of growing distrust and inequality, we are rebuilding digital trust through consensus and redistributing financial opportunity through innovation,” said Park.
About Lotte Digital Finance
Lotte Digital Finance is a globally governed, DAO-based digital financial ecosystem dedicated to unlocking inclusive wealth creation through decentralized innovation. With foundational hubs in Asia and North America and partnerships spanning five continents, Lotte is committed to building a next-generation financial order—by the people, for the people.
For media inquiries or investor relations, please contact:
Email: lotteweb3@gmail.com
Telegram Community: t.me/LotteWeb3Community
Website: x.com/LotteWeb3